What We Do
Email Services provide a full-service, fully managed email marketing facility at an affordable price.
We manage the process with you, from email content creation through to email list management and cleansing, sending the campaign and assessing the results.
Our team of experts have a wealth of expertise in this highly specialised area, ensuring you benefit from our broad experience.
Specific Services include
- Email list management, consolidation, de-duplication, cleansing.
- Opt-in management
- Opt-out management
- Email content design and advice (including advice on possible detection by SPAM filters, advice on from line, subject line, time and day to send etc)
- Campaign sending
- Campaign analysis including online, realtime reports on emails opened, unsubscribe requests, bounce backs and detailed click through reports
- Management of bounce-backs and interception of "out of office" replies
- Fully managed service, with a consultant allocated to oversee all aspects of your campaign
SPAM
SPAM is the single biggest issue facing email marketing today.
Governments here in Australia and overseas are introducing legislation designed to tackle the growing problem of unsolicited emails. This means for instance that you must provide a full-proof unsubscribe option for your recipients.
Legitimate e-marketers who are using permission based lists need to work smarter to ensure their messages reach the intended recipients.
A standard service offered by Email Services is that we run your campaign via SPAM detection software prior to live sending. If this reveals issues with your email which are likely to have it rendered as SPAM, we will advise you of this, including what changes to make to ensure you reach the maximum number of recipients.
All standard email campaigns that Email Services send include a reliable unsubscribe link so that you recipients can simply opt-out of the campaign.
Email Services discourage SPAM activity and promote only permission-based campaigns.
